Restaurants, since few time ago, were visited by people living in the neighborhood or tourists visiting the city, if there were interesting sightseeing nearby. At that time, customers were travelling from far away only in the case they wanted to visit michelin star restaurants or famous chefs. Today is different: first, food and wine tourism is growing fast, and second, word-of-mouth together with social media are changing the situation. Every restaurant does have the opportunity to be known far from its neighborhood; it’s necessary only a strategic presence in the web and on social media and it will be possible to attract food lovers difficult to be reached before. In Social Media and Web there are hidden danger and it is strategic to be supported and trained on how t0 manage them.